Thorpe Park will get a new Angry Birds-themed area later this year following a partnership between Merlin Entertainments and Rovio Entertainment.
A new area based around the popular game will open in May with a 10-minute 4D experience in a newly-built theatre, as well as a new dodgems ride and taking over the Detonator drop-ride.
“We are very excited to be working with Rovio, and we see this as a long term strategic partnership with great benefits to both parties,” said Mark Fisher, chief development officer at Merlin Entertainments. “Its young adult and family visitors are the core target audience of the Angry Birds franchise and no one is better placed than Merlin to capture the fun and humour of this fantastic IP.”
Rovio’s director of location based entertainment Dan Mitchell hinted that more attractions could be opened with Merlin in the future.
“It’s great to be teaming up with Merlin Entertainments and THORPE PARK Resort, and we hope this will be just the first of many projects together. We are continuously looking to create amazing experiences for our fans by finding new ways to bring our characters from the digital world to the physical world,” he said.
The Angry Birds brand has already been introduced to other attractions in the UK such as Yorkshire’s Lightwater Valley.