Tibet continues to sees its popularity rise on the international tourist circuit, with 10 million arrivals between January and November.
According to the regional tourism bureau, the total number of tourists visiting the region surged 22.6% year on year to 10.34 million by 30 November, exceeding 10 million for the first time.
Wang Songping, an official with the region’s tourism bureau, attributed the boom to nationwide promotion efforts, improved transportation access and an increasing number of individual trips.
The number of tourists traveling to Tibet has grown by an average of 30% annually over the past five years. Last year, more than 8.69 million people visited the region, bringing in tourism revenues of CNY9.7 billion. According to the China Daily, Chinese authorities expect to see 15 million tourists annually by 2015.