Tigerair Australia and Flight Centre Travel Group have formed a new partnership aimed at promoting the airline’s services and offers to the travel agency’s customers in Australia.
The three-year agreement will see the two parties coordinate sales and marketing efforts, significantly expanding Tigerair Australia’s distribution reach. In return, Flight Centre will gain access to Tigerair’s full range of products, including airfares and ancillaries.
“Flight Centre has some 1,500 retail and corporate travel shops and businesses in Australia alone and a dedicated sales team of 7,000 people committed to providing the best value airfare and travel deals. Not only does the partnership open up new sales and distribution channels, it also helps drive awareness of the new-look Tigerair product and experience,” said Tigerair Australia’s CEO, Rob Sharp.
“It’s a great time for this strategic alignment as we look forward to the commencement of our first ever direct services from Melbourne, Perth and Adelaide to Bali in March.”
Graham Turner, Flight Centre’s CEO, added; “Tigerair has… become an attractive proposition for our leisure and corporate travel customer. We look forward to working more closely with Tigerair to grow the market and help it achieve its aims as it enters its next phase of growth.”
To support the Flight Centre partnership, Tigerair Australia now has a dedicated agency support team to assist travel agents with any queries or make changes to bookings. And the airline plans to introduce real-time live chat option to further support agents.