TNZ rolls out new joint initiative in India
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Tourism New Zealand (TNZ) has announced its latest joint venture to promote the destination in India.
The joint venture with Malaysia Airlines (MAS) and Auckland International Airport, aims to provide competitive airfares to Auckland, making it more accessible to Indian travellers.
With India being a priority emerging market in Tourism New Zealand’s three year marketing plan, TNZ views its partnership with Malaysia Airlines as a key initiative in lifting Indian visitor arrivals to New Zealand.
Announcing the promotion, Mischa Maanix-Opie, regional manager for South & South East Asia at Tourism New Zealand said, “India is a priority market for all three of us so this partnership is a natural fit. The travel period for this promotion (over the Indian summer) assists balancing our seasonality of visitor arrivals and we believe that a market like India offers strong potential to our tourism industry.”
The campaign, which is now online, provides special fares to those travelling to Auckland, New Zealand. The new special fares will be valid on Malaysia Airlines flying to Auckland from Delhi, Mumbai, Hyderabad, Bengaluru, Kochi and Chennai.
“Our Ambition 2020 Asia strategy outlines a target of 68,800 Indian visitors per year by 2020, which is more than double the current annual number of Indian visitors to New Zealand,” says Glenn Wedlock, Auckland Airport’s general manager for aeronautical commercial.
Commenting on the co-op campaign, Azahar Hamid, regional senior vice president – South Asia & Middle East at Malaysia Airlines said, “India has always been a major source market for us and in conjunction with this campaign we are introducing attractive promotional fares.”
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