Topdeck Travel has revealed a new brochure design and new tours in a move that it hopes will attract more young customers next year.
The 18-30 something specialist has given an in-flight magazine feel to its brochures with articles and information devised by teams in London and Brisbane.
“The way that today’s youth consumes information has changed significantly, and we wanted Topdeck to adapt to reflect this. Our new brochure is much more sleek and modern, with the tone of voice used in the itinerary copy much more in keeping with who our audience is today,” said Hazel McGuire, UK and European marketing manager.
She added: “It is incredibly exciting to be launching our new look and competitive youth travel offering; we feel our fresh identity combined with incredible destinations will drive relevance for 18-30s. The social currency of travel is increasingly important, and we will be driving exciting social campaigns to help our travel fans to see more, do more and explore further.”
Nineteen new trips have been added for Europe in the 2015 programme, with 106 holidays on offer on the continent. These include the Eastern Escape: Budapest to Prague and Balkan Explorer. Holidays are also offered in Australia, New Zealand, North America, Africa and the Middle East.