TOs look to boost Sir Bani Yas Island offerings
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UAE travel influencers are to boost their international leisure and MICE promotion of Abu Dhabi’s Sir Bani Yas Island. According to industry players, the nature-based destination can play a key role in boosting visitor length-of-stay for the emirate.
During a two-day visit to Sir Bani Yas Island, 12 top UAE tour and cruise excursion operators and destination management companies explored its wildlife, heritage and adventure experiences. Several operators have now confirmed interest in selling the island’s offering.
Sir Bani Yas Island is home to the Arabian Wildlife Park which has more than 10,000 free roaming animals including one of the world’s largest herds of Arabian Oryx. Jyoti Panchmatia, General Manager of TUI Group’s Dubai-based Travco, says could change the way people think of Abu Dhabi.
“The island’s offering allow us to think out of the box in relation to our MICE product with the wildlife and adventure activities shedding new light on team-building options.”
The tour also came as tourism officials look to hone in on Al Gharbia’s largely untapped and unique potential.
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