Tourism Australia, Etihad Airways ink MoU to boost tourism
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Tourism Australia and Etihad Airways have signed a Memorandum of Understanding (MoU) in an effort to augment visitors from the Middle East, UK and Europe to Australia.
As per the new strategic marketing agreement, the signatories will together invest up to A$6mn over the next three years in a range of cooperative programs targeting visitors from the Middle East, UK and Europe.
Tourism Australia managing director Andrew McEvoy pointed to the airline’s recent decision to upgrade its three-times-per-week Brisbane service to a daily operation as evidence of its continued Australian expansion plans.
Adding further Etihad Airways’ president and CEO James Hogan said: “We not only have 16% of our global seat capacity dedicated to the route but also major investments in community assets like Melbourne’s Etihad Stadium.”
Under the new marketing partnership, Tourism Australia and Etihad Airways will jointly seek involvement of the States and Territories in future cooperative campaigns.