Tourism Australia prepares London pop-up restaurant
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Tourism Australia is preparing the opening of its pop-up restaurant in London next week as part of a new food and wine-themed campaign.
Restaurant Australia will be hosted within London’s Australia House throughout next week to paying customers who will taste dishes from Australian chefs and wine from its vineyards.
Each night will represent a different region, such as Maggie Beer on Monday inspired by South Australia and Matt Stone’s Western Australian dishes on Thursday.
The restaurant is part of a larger food and drink campaign aimed at attracting more affluent visitors to the country.
Denise Von Wald, regional general manager for Tourism Australia in the UK said: “Not enough British travellers are aware of the fantastic food and wine Australia offers,” Ms von Wald says. “So, rather than talk about it, we decided to give them the chance to taste it for themselves. The pop up restaurant does just that.
“We believe that once they literally have a taste of Australia, more British travellers will want to take a trip Down Under to explore the delights of our food and wine – along with the sun, sea, surf and spectacular scenery and wildlife. It’s a fabulously appealing package.”
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