Tourism Australia revamps website
Tourism Australia has relaunched its global australia.com website with a new design and additional functionality.
The changes to the site, which has been designed and built by Deloitte, follow testing and feedback sessions involving 300 consumers in six of Tourism Australia’s key international markets – China, Germany, Japan, South Korea, the UK and US.
Key elements of the new look site include a brighter look with new photography incorporated into the background of the site, a new ‘mega’ menu on the homepage intended to reduce the amount of clicks required to navigate around the site, a new map feature on the homepage, and increased integration with social media. In addition, a ‘news’ panel has been created offering the latest updates.
In total, the site now offers 360 pages of content in 17 languages.
Tourism Australia’s Managing Director Andrew McEvoy commented; “In the four years since we launched australia.com the site has more than tripled in size and language versions, receiving up to 930,000 visits and more than 800,000 unique visitors each month.
“With the changes we’ve made, you’ll see a website which is more attractive to the eye, stronger in functionality and easier to navigate with rich and engaging content which we believe will inform and inspire more people to look to Australia for their next holiday.”