Tourism Australia to woo the Japanese
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MD Geoff Buckley said recent research into the results of the ad campaign show that 43% of Japanese consumers who have seen the ad take action, like visiting a travel agent or Australia.com.
“The ‘So Where the Bloody Hell Are You’ campaign has been successful and will continue in Japan,” he said. However Tourism Australia are also looking at additional tactical initiatives to promote Japanese tourism to Australia, Buckley said.
These include cooperative promotions with industry partners including Jetstar to start in Sep, plus initiatives to attract more Japanese business events and group tourism from schools and sporting groups.
“This additional activity will support our current ‘So Where the Bloody Hell Are You?’ brand marketing efforts,” he said.
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