Tourism Malaysia expands presence in China
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It currently has offices in Beijing, Shanghai, Guangzhou and a representative office in Chengdu.
Tourism Minister Tengku Adnan Mansor said another representative office will soon be added in Xian and the next could be in Kunming, Bernama reported.
“China is an important tourist market for Malaysia and we are strengthening our efforts here,” said Tengku Adnan who is visiting Kunming for the first time to coincide with the China International Travel Mart 2007 which opened today (CITM alternates between Shanghai and Kunming as host cities).
Tengku Adnan said Malaysia was on track to meet its target of wooing one million Chinese tourists in the current Visit Malaysia 2007 drive, with first half-year figures surging 80 percent to 376,000.
Malaysia is among top 10 destinations for the nearly 30 million Chinese who travelled abroad in the first nine months of this year, up 17 percent from the same period in 2006, the report said.
In a related development, the minister said he would seek the government’s approval to extend Visit Malaysia Year 2007 to August 31, 2008 to mark a year-long celebration of Malaysia’s 50 years of nationhood.
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