Trafalgar guarantees prices despite Sterling’s decline
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With Sterling at or near a 31 year-low, tour operator has issued a No Surcharge Guarantee across its 2016 and 2017 USA and Canada product, meaning all packages will be assured at the original brochure prices, which were set in advance of the EU referendum.
At its lowest level since June 1985, and almost 15 percent weaker than before the Brexit vote on 23 June, the volatility of the pound has been causing much concern in the industry, with a number of companies adding surcharges to the price of their holidays to offset the additional cost caused by currency fluctuations.
In a move to reassure its trade partners and the travelling public, Trafalgar has taken the bold commercial decision to guarantee its 2016 and ‘17 brochure pricing. As London and Brussels negotiate the terms of Britain’s exit from the European Union, the uncertainty of the Pound looks certain to continue.
To further mitigate consumer concern about value and currency exchange rates, agents can use the huge number of inclusions that Trafalgar offers to guests – such as transportation, complimentary coach Wi-Fi, four and five star accommodation, daily breakfasts and other dining experiences, site and attraction entry with VIP access, insider experiences such as encounters with Local Experts and Be My Guest dining – as a sales tool.
“Our No Surcharge Guarantee, combined with the breadth and quality of inclusions that our product delivers, means that holidaymakers can be reassured that they will be getting the best possible value when they travel with Trafalgar, despite the uncertainties surrounding currency fluctuations,” said Ruth Hilton, Sales & Business Development director, Trafalgar. “We are always looking at the best ways to give our trade partners and their customers incomparable experiences at exceptional value, and have put hedging arrangements in place to ensure that continues to happen.”
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