Travel agents need new alliances and sales channels – Amadeus
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Travel agencies should look for new collaborative opportunities and explore different selling strategies to stay ahead in today’s competitive and challenging marketplace, according to Peter Smith, Vice President of Amadeus Asia Pacific’s Business Solution Group. Speaking recently at a corporate travel event in the Philippines, Smith suggested four key areas where travel agencies should focus their attention:
1. Cost and efficiency awareness - using technology can help to improve efficiency and cut costs;
2. Airline alliances, including LCCs and secondary carriers;
3. Competing with the online channel, by using the Internet as an extra distribution platform;
4. Industry cooperation, including tourism bodies, industry associations and government organisations, to create attractive joint-promotions.
Smith said that for its part, Amadeus will continue to provide travel agencies with technology that becomes an asset to their business and helps them stay relevant in the evolving travel landscape. “The travel agency channel remains an efficient and profitable channel and an essential sector of the industry, with many opportunities for growth,” said Smith. “Amadeus is committed to helping travel agencies improve their bottom line, particularly during the current downturn.”
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