The Travel Up Group has successfully acquired online holiday company, Flying Eagles LTD trading as Holidaygenie.com.
Under the takeover current Holidaygenie.com managing director of Faisal Butt will remain in the role in addition to joining the Travel Up Group PLC Board.
The online travel company will become the fifth brand within Travel Up, which recently acquired Bookable Holidays. Its brands also include Magic Holidays and Bravo Travel.
“The acquisition of Holidaygenie.com will add to the extensive knowledge and product already in place within the Travel Up Group,” said Ali Shah, managing director of the Travel Up Group PLC. “The Travel Up Group has seen two significant acquisitions in as many months and we anticipate a smooth integration of the new brands moving forward. The group is seeing continued growth of market share and the synergies across marketing, brand and advertising will mean this acquisition, along with the combination of talented staff, will accelerate the current momentum.”