Travelport rebranding steps away from GDS language

Gordon Wilson
Gordon Wilson, president and CEO of Travelport

Travelport has aimed to shed traditional GDS terminology in a rebranding of its products and services.

The Langley-based technology company has announced a new brand vision that aims to incorporate its entire portfolio across the travel industry rather than just the airline-heavy GDS arena.

As part of the re-launch the company has renamed two of its operational areas.

Travel Commerce Platform will now be used to define its merchandising, reservations, payments and workflow management tools while Technology Services will be used to name its IT services for airlines.

The Travel Commerce Platform, which makes up 95% of Travelport’s revenue, will be further split into Air or Beyond Air as the hotel, advertising and payment side of the business continues to grow.

“We have invested in, and developed our business to address the changing needs of the travel distribution chain, which we are now articulating through our new, and more up to date, brand proposition that clearly explains what we offer our customers. We have encapsulated this as: ‘Redefining travel commerce for our customers’ and we look forward to continuing to deliver on this vision and helping our customers grow their businesses in the months and years ahead,” said Travelport’s president and CEO Gordon Wilson. “We’ve evolved the way we both distribute content for our travel provider customers and made it more easily accessible and bookable by our travel agency customers.”

The company’s products now include the eNett payment solution, air content, hotel reservations and airline merchandising.

 

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