The new deal will utilise a number of Travelport’s solutions, enabling Beijing Tourism to communicate the programme to the 67,000 global travel agencies that are connected to Travelport.
“Travelport’s advertising solutions are proven to deliver high-impact marketing campaigns via our Travel Commerce Platform. We are delighted to work with Beijing Tourism to boost tourist numbers and help to position the prospering city as a top of mind stopover destination,” said Anna Au-Yeung, Travelport’s head of destination marketing for Asia Pacific.
Since January 2013, air passengers arriving at Beijing’s Capital International Airport and holding an onward ticket within three days of their arrival have been allowed to stay in the city for 72 hours without needing a visa.
The scheme is available to the citizens of 45 countries, including the all EU member states, the US, Canada, Mexico, Chile, Australia, New Zealand, Japan, South Korea, Singapore, Brunei, Russia, Ukraine, Qatar and the UAE.