TripAdvisor aims to boost independent hotels
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
TripAdvisor is launching a new service that it claims will help independent hotels compete better with larger chains.
Scheduled to launch by the end of this year, the company said its new ‘TripAdvisor Connect’ platform would bridge the gap between small accommodation owners and larger hotel chains, by offering a selection of online tools allowing hoteliers to manage their online promotions and analyse their advertising results.
“Major online travel agencies and hotel chains have been able to bid for traffic on TripAdvisor for many years,” explained Jean-Charles Lacoste, vice president of TripAdvisor’s Direct Connect Solutions. “Now, TripAdvisor Connect will provide automated and self-managed versions of these services to hundreds of thousands of independent hotels and B&Bs.”
To be eligible to participate, accommodation owners must subscribe to TripAdvisor Business Listings and provide real-time availability and the ability to book online via an internet booking engine.
“Business Listings subscribers have asked us to provide the same real-time pricing and availability check that previously only larger businesses have used. Through TripAdvisor Connect, subscribers will now be able to use the full suite of promotional services and track their advertising spend. This means that the even the smallest guesthouse will have the same visibility as a large hotel chain, and they can manage their promotions themselves,” said Julio Bruno, TripAdvisor’s global vice president of sales for TripAdvisor for Business.
Comments are closed.