TripAdvisor hits 75m reviews


TripAdvisor now features more than 75 million travel reviews and opinions, up from 50m one year ago.

Founded in 2000, the online travel review site now attracts 50 new contributions per minute and carries in excess of 11m user-submitted images. It is now the most visited travel site in the world with 56m monthly visits, and features 610,000 hotels, 880,000 restaurants and 200,000 attractions.

“By reaching 75 million reviews and opinions on over one and a half million businesses, TripAdvisor content is even more comprehensive and current for travellers who rely on the site for travel planning,” said Barbara Messing, chief marketing officer for TripAdvisor. “We remain grateful to our passionate community of travellers around the world whose insights have helped to make the site the invaluable tool that it is today.”

TripAdvisor also noted that the total word count of its reviews is now 5.7bn, ranging from single-word summaries to a 9,166-word essay.     

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