TripAdvisor introduces “world’s first travel feed” for social-assisted travel

Steve Kaufer, CEO, introduces the new TripAdvisor travel feed

TripAdvisor today unveiled a new site and mobile experience launching later this year. Currently in beta, “the world’s largest travel site” is aiming to become the most personalised and connected travel community, inspiring and empowering individuals with social tools to plan and book with advice and information from people and experts they trust.

The new TripAdvisor expands its community beyond travellers to also include brands, social media influencers, publishers and friends. Travellers can follow and connect with individuals or content creators who share information that is relevant to their interests.

Complementing more than 661 million reviews and opinions, TripAdvisor members will be able to create and view photos, videos and articles. Members will also have the ability to create “Trips” – a list of things to do while traveling. Trips can be made private and saved for personal use or shared with the community.

Billed as the world’s first ‘travel feed’ the new version of TripAdvisor will allow users to discover information faster when planning travel. Assisted throughout the entire travel planning process, members can draw advice and inspiration from their friends, family and trusted experts.

When a member logs onto the TripAdvisor app or site, their homepage transforms into a personalised feed. When searching a particular destination, the feed automatically narrows the scope of the information displayed to that geographic location. For example, members planning a trip to Paris may see a food critic’s article on the best restaurant in the city, an influencer’s travel guide of “must-do’s,” and a friend’s review of a new hotel near the Eiffel Tower.

“A more personalised and connected community”

“TripAdvisor is poised to disrupt the travel industry once again as we create a more personalised and connected community,” said Stephen Kaufer, CEO and cofounder of TripAdvisor. “The new TripAdvisor is the one travel site that brings together social-assistive tools, amazing content and our existing booking capabilities to merge the joy of planning and discovery together into a single experience.

“We are assisting our members at each step of their journey as we become a more personalised, inspirational and useful TripAdvisor.”

New audience for brands and publishers

While in beta, more than 500 social media influencers, well-known consumer brands, publishers and travel partners have joined the new TripAdvisor — with more being added every day. In addition to the many content creators joining the platform, TripAdvisor’s team of destination experts and TripAdvisor Media Group brands, including Smarter Travel, Cruise Critic and TheFork.com, will also contribute to the site experience through unique profiles.

These partners have already started to create hundreds of pieces of inspiring and helpful travel content, grow their followers, and provide valuable feedback to improve the experience.

Members will be able to follow favorite brands like National Geographic, Condé Nast Traveler, Travel Channel, Business Insider & Insider Guides, PopSugar, Great Big Story, Pandora Music, GoPro, Goop, NYC & Company (via their consumer-facing tourism website, nycgo.com), Nashville Music City, and The Knot, among many others. Members will also be able to follow social media influencers like television personality and restaurateur Giada De Laurentiis, as well as travel bloggers, like TravelBabbo.

“New opportunities to share our awe-inspiring articles”

“National Geographic wants to reach our customers wherever it is they are consuming content. We want to be available on all platforms allowing people to engage with our brand and content wherever and whenever they choose,” said Chris Thorman, VP community products and growth, National Geographic.

“We’re excited to be among the first publishers to join the new TripAdvisor, further expanding our travel footprint. As a global media company, we’re always seeking new opportunities to share our awe-inspiring articles, photos and video content, and a partnership with TripAdvisor allows us to do just that.”

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