TUI Travel’s deputy chief executive Johan Lundgren will meet Egypt’s President tomorrow (17 November) to discuss the importance of tourism to the country.
Lundgren is traveling to meet Abdel Fattah al-Sisi as a member of a group of European tour operators and industry figures and follows a meeting with Egypt’s Minister of Tourism Hisham Zazou at World Travel Market earlier this month.
The group will be looking to work closer with the tourism authorities again to boost numbers, which dropped following political unrest.
UK visitation to Egypt is picking up with TUI signing more exclusive and differentiated hotels to drive more customers to the country. The tour operator was the first to return to Luxor earlier this year and has doubled its capacity next year with a Manchester flight.
“We have long been the market leader to Egypt and our customers love going there. It has the attraction of being a year-round destination and we have partnered for many years with key suppliers to provide fantastic hotels and service, ensuring that we give our customers great experiences and keep our leadership position,” said Lundgren.
He added: “In the UK, customer satisfaction levels are at the highest they have ever been and across the group, source markets that have not traditionally had Egypt in their programme are now featuring it with strong demand. We have had successive open and friendly dialogue with Government and the tourism authorities over the years and I look forward to sharing our views and plans with the President.”