Tunisia is looking to boost its tourism portfolio by promoting a new image through social media.
Since coming to office, tourism minister Amel Karboul said she would exploit the political calm and security improvements achieved by Tunisia in a bid to promote tourism recovery by attracting visitors from various countries.
Experts note that authorising low-cost airlines to operate in Tunisia might be one way to help revive Tunisian tourism, as reported by Kapitalis. An open skies agreement under discussion between Tunisia and the EU is expected to be finalised in May.
The ministry posted several promotional videos of touristic areas on the internet with calls for all to visit free and democratic Tunisia. Karboul said traditional propaganda campaigns to promote Tunisian tourism “are costly and their impact is long-term, while Tunisia has limited financial resources. If everything continues to be fine, our expectations suggest that we may receive seven million tourists in 2014.”
Number of tourists coming to Tunisia was up 12% in the first three months of 2014 compared to 2013, according to figures released by the tourism ministry. From 1 January to 20 March, 2014, an estimated 858,870 tourists visited Tunisia. Tourism revenues rose by 2.4% compared to last year, reaching TND 476.6 m.