A report by the 2014 edition of Gulf Incentive Business Travel and Meetings Exhibition (GIBTM) has ranked Turkey as the leading destination outside the MENA for outbound businesses.
The event has grown significantly in the last few years. This season beginning from 24 March will see 300 Middle Eastern and international exhibitors representing hotels, conference centres and tourism organisations. This year the Turkish Culture and Tourism Office will participate with support of Turkish Airlines, and nine other Turkish companies.
The report shows that spending power is on the rise for the Middle East MICE market, with 69% of regional buyers planning more events in 2014. The top countries identified as key destinations for outbound business for Middle East include, Turkey, followed by Spain, France, Malaysia, India and UK.
“Turkey is the top destination to host conferences and events and the country has a lot to offer the world. The country offers large organisations professionalism and new opportunities,” said Mustafa Ozdemir, cultural & information attaché, Cultural & Information Office, Turkish Consulate General in Dubai.