Turkey top summer destination at TUI

Turkey has been a popular destination

Turkey, Greece and the Balearic Islands were the most popular holiday destinations for UK tourists this summer for TUI, the company has revealed. 

Analysing its summer 2013 data across its source markets, the travel company found Turkey to be the most popular destination, followed by Greece.

Further afield Mexico was the top destination for the British market, while the French preferred Mauritius and those in the Nordic countries headed to Thailand.

The UK market book their holidays first out of all TUI’s source markets and on average stay for 10 days during August.

“This survey has given us real insight into the key similarities and differences between our source markets. Identifying holiday trends for 2013 helps ensure we really know our customers and can tailor holidays so they get the best possible service and holiday experience from us,” said Johan Lundgren, deputy chief executive of TUI Travel.

The infographic below shows all the information.

TUI Travel - Summer holiday trends 2013 - Final

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