Turkish Airlines launches ‘magical’ in-flight video
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Turkish Airlines has produced a new inflight safety video featuring filmmaker and social media phenomenon Zach King.
The main purpose of the video, which uses the power of magic, is to keep passengers engaged during the explanation of important safety procedures.
- İlker Aycı, Chairman of the Board and the Executive Committee of Turkish Airlines said: “With safety being the number one priority at all levels of our airline, creating concise and engaging safety communications has become extremely important. We constantly strive to find the most effective and innovative ways to deliver excellent service and overachieve passenger expectations ensuring the highest level of security during all of our operations”.
Watching the film, passengers are flipped between reality and illusion, with King bringing key aspects of inflight safety to life through his signature digital slight of hand tricks.
Dr. Gustav Kuhn, a cognitive psychologist and expert in the science of magic at London University’s Goldsmith’s college said: “Magic is one of the oldest and most globally-relevant art forms, studied by psychologists and neuroscientists alike for its ability to involve and indeed engross an audience. It is exciting to see an airline tap into this reality, taking the modern inflight safety video in a whole new direction.”
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