U Hotels arrives in Hoi An

The Hoi An Beach Resort will be rebranded as a U Hotel
The Hoi An Beach Resort will be rebranded as a U Hotel

Absolute Hotel Services (AHS) has unveiled plans to launch its U Hotels & Resorts brand in the historic Vietnamese city of Hoi An.

The company has taken over the management contract of the existing Hoi An Beach Resort, and will now renovate the property before relaunching it as the U Hoi An in late 2014.

Located between De Vong River and Cua Dai Beach, the U Hoi An will feature 121 rooms with river, garden or beach views. Resort facilities will include a new lobby building, two restaurants, two bars, two swimming pools, a gym, spa, conference facilities and a private beach area.

“This is exciting news Hoi An is such an interesting destination and the new U Hoi An will enjoy a unique location and will be second U Hotel operating in Vietnam,” said AHS’ CEO, Jonathan Wigley.

The property will continue operating as the Hoi An Beach Resort while the upgrades are taking place.

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