U Hotels to launch in Sapa

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Sapa, northern Vietnam
Sapa, northern Vietnam

Absolute Hotel Services (AHS) has signed a new contract to bring its U Hotels & Resorts brand to the northern Vietnamese town of Sapa.

The deal, agreed with Sapa Petro Tourist Joint Stock Company, will see AHS take control of the new-build U Sapa in early 2013.

The 57-room hotel, which will be designed in a French colonial style, will be located close to Sapa’s city centre park. All rooms will include amenities such as rain showers, LCD TVs and iPods with a selection of music. Property facilities meanwhile, will include a restaurant, lounge bar, library with internet access, fitness centre and spa.

The hotel will also offer the brand’s signature concepts, such as free Wi-Fi, “wherever/whenever breakfast” and 24-hour room use.

“This is a very unique location and so perfect for the U Hotels & Resorts brand with its culture and setting. U Sapa will be an ideal resort for honeymooners, couples and families looking for an escape retreat from the daily routine lifestyle for both local and regional travellers to enjoy the beauty and nature of the destination,” said Jonathan Wigley, CEO of AHS.

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