Travel search engine gopili.co.uk has analysed the searches made on its mobile website over the past six months to gain insight into the transport and travel preferences of Android and Apple iOS (iPhone) users in the UK.
It reveals that iPhone users travel more than Android users and tend to choose different destinations as well as more expensive transport options.
iOS may have less market share than Android in UK, but its users tend to travel 40% more.
When looking at the number of iOS vs Android users searching for a transport ticket to travel over the last six months, weighted with the Android & Apple market share in UK, the study reveals that iOS users travel 40% more than Android ones.
In terms of domestic searches, London, Manchester & Birmingham are the top three destinations for both iPhone and Android users while the most popular British seaside destination differs as iPhone users are more likely to visit Brighton while Android users prefer Blackpool.
Meanwhile, the highest ranked European destination is Paris, ranked seventh on the iOS ranking and ninth for Android users. The difference in the ranking highlights another major result: iPhone owners have more interest in European destinations with 17% more searches than Android users to cities outside UK.
While rail is the favourite mode of transport for both iOS and Android users, the study reveals key differences regarding the transport preferences: iPhone owners opt more to travel by rail (55% vs 49%) or by plane (6% vs 4%) than Android owners. Those using Android tend to be more price sensitive and less affected by the duration of the journey as they will more easily consider travelling by coach (38% vs 31%) or ride share (9% vs 8%).
Commenting on the findings, Yann Raoul, CEO of Gopili, said: “48% of our traffic comes from mobile devices and it has become primordial for online travel actors to understand the mobile usage and behaviours of travellers. The study reveals key differences regarding the travel and transport preferences of iOS vs Android users.”