UK equine charity launches responsible tourism campaign

An international taskforce coordinated by global equine welfare charity the Brooke has launched a new responsible tourism campaign at Petra, the UNESCO World Heritage site.

horse & cart Petra

The ‘Care for Petra’ campaign aims to improve tourist attitudes and behaviour towards working animals, working children and the historic monuments of Petra in Jordan, where injured or weak donkeys and horses are used to transport tourists around the site.

The campaign provides advice for tourists on ways to prevent animal suffering in the Park and encourages visitors to enjoy the monuments on foot instead wherever possible.

Very young children work on the site selling souvenirs and offering donkey rides. The awareness campaign asks visitors not to buy items from children or give them money, as this encourages them to stay out of school.

To learn more about the campaign and the Brooke’s work in general visit

You might also like

Comments are closed.

Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time