Cumbria’s Ambleside has been named as the worst offender in the UK for raising hotel night prices during February half term.
As the travel industry comes under increasing fire for boosting costs during school holidays, trivago has found for this February half term that rates are up on average 58%.
Ambleside’s rates soared from GBP59 to GBP93, while Aberdeen prices are 50% most expensive at GBP120.
Whitby, Bath and Oxford were also guilty of raising prices by 44%, 42% and 41% respectively, with prices up by 30% or more in Windermere, Bristol, Cheltenham and Cardiff.
However plenty of resorts are also seeing a drop in costs during half term, particularly those near the coast who may not be so popular during the winter months.
Scarborough has the largest drop in hotel rates of 44% to GBP68 (normally GBP122), while Great Yarmouth’s hotels are 41% cheaper to GBP69.
Glasgow, Birmingham and Norwich also saw prices drop 36%, 32% and 30% followed by Belfast, Eastbourne, Newquay, Sheffield and York.
“It is unfortunate to see hoteliers raise their prices during what is a popular travel period for families. It would be a shame to see families discouraged from visiting parts of the UK due to high accommodation costs,” said trivago’s Denise Bartlett. “Although it is encouraging that some locations are lowering their prices, this is probably due to a lack of demand – we often see hotel prices dropped last minute in order to fill remaining rooms.”