UK music tourism sector generated £3.7bn in 2015: report
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UK Music has published its Wish You Were Here 2016 report, which provides insight into the contribution of live music and music tourism to the UK economy during 2015.
The report features both national and regional figures and for the first time reveals the huge impact of music tourism to 12 UK cities: Norwich, Leicester, Newcastle, Manchester, Belfast, Glasgow, Brighton, Exeter, Cardiff, Coventry, Hull and London.
The report includes an introduction from John Whittingdale MP, Secretary of State for Culture, Media and Sport and will be supported by a launch event at the House of Commons on Wednesday 15th June.
Amongst the findings of Wish You Were Here 2016 were that:
A total audience of 27.7 million attended live music events in the UK in 2015
More people are watching live music locally….17.3 million local residents attended music events in their local area in 2015. This was up+14% from 2014.
3.7 million Attended a festival in 2015 in the UK
24 million Attended a concert in 2015 in the UK
Music tourism generated £3.7 billion in total direct and indirect spend in the UK last year. This was a +7% increase from last year.
There were 10.4 million music tourists in the UK in 2015. This is 38% of the whole live music audience.
Overseas music tourism increased by +16% to 767,000 visitors in 2015.
There were 39,034 full time jobs in the UK sustained by music tourism in 2015
< > was the average spend by an overseas music tourist visiting in the UK in 2015. This was an increase of +13% from last year
Music tourists generated a £549 million box office spend on tickets in 2015. £38 million of which came from tickets bought by overseas music tourists.
8.4 million total live music audience in London in 2015. 3.2 million of which were music tourists.
Music tourism has been driving wealth into recovering local economies across the UK. Last year saw a 16% rise in overseas tourists travelling to the UK to attend music events, each with an average spend of £852 going directly to UK businesses. This increase in music tourism provides a huge boost to employment throughout the country, with 39,034 full time jobs in 2015 sustained by music tourism in the UK.
Jo Dipple, UK Music chief executive said: “The appetite for live music continues to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.”
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