The first ever Quality Accreditation programme for the serviced apartment sector, pioneered by the UK’s Association for Serviced Apartment Providers (ASAP), will now go global, following a joint announcement of ASAP’s partnership with the Corporate Housing Providers Association (CHPA) headquartered in the US.
ASAP MD James Foice commented: “This really is a breakthrough moment for our sector. We have rigorously tested the ASAP Quality programme over the last 12 months in the USA, Canada and also Europe to ensure it meets the demands of the international marketplace. We are delighted that CHPA is supporting the global rollout of the programme – to be known as the ‘International Serviced Apartment Accreditation Programme’ (ISAAP) outside the UK – which will be offered to the entire membership of CHPA.”
The ISAAP programme is the natural expansion of the ASAP Quality accreditation programme, originally developed by the ASAP for its serviced apartment operator members in the UK and Ireland. The ISAAP programme, which embraces guest opinion through internet reviews and detailed physical assessment, launches at a time when the serviced apartment industry is growing at 14% in the past year alone, with 750,000 apartments worldwide.
ASAP claims the global rollout of the programme has “groundbreaking potential for the advancement of the sector”.
“It will increase quality standards and give the consumer the confidence that wherever they choose to stay in a serviced apartment, they are booking a safe and secure apartment which meets the stringent standards set by the industry’s trade body, in particular in terms of duty of care and due diligence,” it said in a statement.
The introduction of the ASAP/ISAAP Quality programme has also been welcomed by the wider corporate travel community with a number of leading organisations prioritising quality accredited operators in their global travel programmes, it added.
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