Understanding Chinese travellers: Study
A major study on Chinese travel preferences is being conducted on the back of the recent agreement between the United States and Chinese governments to facilitate Chinese travel to the U.S.
Nearly 10,000 Chinese citizens, including long-haul travellers, are being surveyed over three phases of the project to provide data that will be published in two reports. Headed by the Travel Industry Association, data from the first phase study is expected to be released in a report early this year.
“China is a critically important travel market to the United States,” said Roger Dow, President and Chief Executive Officer of the TIA.
“We know that improvements to America’s visa and entry experience and better communication of our travel policies are at the top of the Chinese travellers’ agenda, but there is much more we need to learn about the travel preferences of these important visitors.”
Data from that report shows that eight percent of urban Chinese adults have taken a trip outside mainland China in the past three years. And not only is the U.S. one of the most common countries visited by Chinese long-haul travellers, it is also the most frequently cited dream destination for Chinese citizens, a release from TIA said.
It said Chinese travellers to the U.S. spend approximately US$6,000 per trip – the highest of any international travellers.
Comments are closed.