US calling for Abu Dhabi
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In a bid to boost its business portfolio, delegates from Abu Dhabi tourism are heading to attend IMEX America.
The Abu Dhabi Convention Bureau will be joined by representatives from Etihad Airways, Abu Dhabi National Exhibitions Company (ADNEC) and some five-star properties. The three-day event will aim to strengthen Abu Dhabi’s presence in the meetings and events sector.
TCA Abu Dhabi forecasts that the emirate’s Meetings Incentives Conferences and Exhibitions (MICE) segment will double in value by 2020 to reach almost US$1.4bn. The city has secured the 3rd and 5th Middle East and Africa Osteoporosis Meetings of the International Osteoporosis Foundation (IOF), with the events scheduled for December 2015 and December 2019. Each conference will attract 1,500 scientists, physicians and medical societies.
The US market is seen as a key target area due to prominence of associations and societies based in the country.
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