In a bid to carve a niche in the region, Viceroy Hotel Group has announced its intent to operate two hotel developments created in Dubai by Arabtec Holding. The hotels will be located on Sheikh Zayed Road and Business Bay respectively and will make their debut in late 2016 and 2017.
The new projects will follow the Viceroy Dubai Palm Jumeirah, which is set to open in late 2016.
“Today’s announcement reaffirms our commitment to significantly growing our presence in the UAE,” said Bill Walshe, CEO of Viceroy Hotel Group.
The Group’s continuing expansion in Dubai is part of its international growth strategy, which in 2014 will see the Group reveal new hotel developments in Europe, Latin America and Asia, in addition to growth in USA.