Virgin Atlantic’s domestic services start
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Virgin Atlantic launched its domestic services under the Little Red brand at Edinburgh Airport today.
Founder Richard Branson was on hand at the Scottish airport to reveal its ‘stiff competition’ to British Airways’ flights between Heathrow and Manchester, Edinburgh and Aberdeen.
Virgin Atlantic will fly 26 domestic flights a day and is expected to carry up to a million passengers a year on the routes.
“Virgin Atlantic Little Red is the next step on our exciting journey, allowing us to offer a more connected network which will deliver sustained and effective competition at home and around the world,” said Branson.
Newly appointed CEO Craig Kreeger said the routes had proved popular for connecting to long-haul destinations.
Little Red has already secured codeshare agreements with Singapore Airlines, Air New Zealand, South African Airways and Cyprus Airways with plans for more.
“We have seen impressive numbers of connecting journeys being booked through to places such as Tokyo and New York, demonstrating our customers are just as excited about Little Red as we are. We’re confident our seamless terminal connections and highly-rated in-flight service will appeal to all,” said Kreeger.