The airline has penned a new long-term global distribution agreement with Travelport, which will include the GDS company’s new graphic display technology.
Through Rich Content and Branding, Virgin Australia will be able to control and enhance how its products are presented and described to travel agents on the GDS screen. This will allow it to improve the marketing of ancillary products and services, such as seats with extra legroom and lounge passes.
The move comes ahead of the launch of the airline’s new business class suites, which will be rolled out on trans-continental Airbus A330 aircraft and international Boeing 777 flights to Abu Dhabi and Los Angeles.
“We are committed to delivering a superior experience for our guests at all times on their journey. Travelport’s Rich Content and Branding solution will enable us to share details of exciting products and services such as our new business class suite with travel agents around Australia and worldwide,” said Virgin Australia’s chief commercial officer, Judith Crompton.
Damian Hickey, Travelport’s vice president for Asia Pacific, added that the new solution would enable Virgin Australia to “create great choices for their customers and to clearly communicate those choices”.
Travelport’s Rich Content and Branding solution has now been adopted by more than 100 airlines worldwide.