Virgin Trains is transforming the onboard dining and shopping experience for customers on its east coast route with a revamped Standard Class menu and onboard food bar packed with new products.
The move is part of the rail operator’s £140m investment into its trains, stations and travel experience for customers. To date, this has included revamped First Class lounges, a First Class menu created by James Martin, refurbished train interiors and the launch of Beam, its onboard entertainment portal that streams content direct to customers’ devices.
The revamped Standard Class menu features hot and cold meals and drinks that tap into popular food trends, such as locally sourced products, healthy snacks and contemporary juices. The new menu also embraces dishes and treats from James Martin’s menu for Virgin Trains previously offered exclusively to First Class customers.
Standard Class customers can now choose from James Martin’s sausage rolls, as well as the chef’s Scottish rolled oats porridge, freshly baked pastries and hot bacon rolls made using locally sourced Beechwood bacon.
James Martin, Virgin Trains’ Executive Chef on the east coast, said: “My passion for good quality locally sourced food combined with Virgin Trains’ commitment to improving the customer travel experience, have proved a perfect partnership. I’m excited to bring a selection of my hot meals and snacks to Standard Class customers following the successful launch of my First Class menu earlier this year.”
Also on offer are posh pudding, Naughty but Rice, gluten-free snack, Propercorn, Savse raw fruit and vegetable smoothies and juices, and Taking the Pea, home-grown green marrowfat peas roasted for crunch and seasoned with vegetarian-friendly ingredients.
Producers from Virgin Trains’ east coast route featured on the menu include Newcastle-based Canny Milks, a range of quality milkshakes infused with natural ingredients such as Belgian chocolate, strawberry and banana purees, and vanilla pods.