Global luxury travel network Virtuoso has entered into a strategic partnership with Luxury Rerreats, a villa rental company and a subsidiary of Airbnb – following the 2017 acquisition which is still the company’s largest to date.
With an increased preference by upscale travellers for greater personalisation and flexibility – as well as the more immersive experience that comes with villa stays – Virtuoso’s clientele will now have access to Luxury Retreats’ more than 4,000 private villas in hundreds of the world’s top destinations. Luxury Retreats will also offer Virtuoso clients additional advantages, such as travel credit, technology and the access to a team of over 400 support staff.
“People want to experience destinations as if they’re living like residents”
Albert Herrera, senior vice president, global product partnerships at Virtuoso, said: “Over the past year, we’ve seen demand for private villas reach new heights with a 40% year-over-year increase in bookings, leading us to seek out more products and services to feed this skyrocketing trend.
“People want to experience destinations as if they’re living like residents, and many times they want seclusion and privacy as well. Whether it’s a Parisian pied-à-terre, beachfront getaway in Malibu or private island in the Caribbean, Luxury Retreats’ portfolio keeps Virtuoso’s industry-leading Hotels & Resorts programme at the forefront of traveller demand.”
Luxury Retreats extensively vets every villa in its portfolio, which includes properties in Hawaii, New Zealand, Tuscany and Mexico, along with urban retreats. The company provides personal concierge services 24/7 and will now also offer Virtuoso’s clients a concierge credit per rental.
“Proven ability to match discerning travellers with authentic experiences”
Amr Younes, head of business development and strategic partnerships at Luxury Retreats, added: “As the world’s leading luxury rental site, Luxury Retreats has the proven ability to match discerning travellers with authentic experiences, personalised service and incredible properties to create unforgettable vacations. In partnering with Virtuoso, we are able to further deliver on our mission of bringing luxury travel to an even larger, highly-discerning clientele.”
Given the boom in multigenerational travel – the top trend of the year according to Virtuoso’s 2019 Luxe Report – demand for Luxury Retreats’ portfolio of properties will continue to increase given their ability to cater to the preferences of each family member.