The campaign, which will run until 5 April, spans print, outdoor, digital and social channels and features the ‘real characters of Orlando’. It focuses on four areas: dining, outdoor adventure, entertainment and shopping.
The campaign coincides with British Airways’ launch of double-daily Boeing 777 services to Orlando from Gatwick this week.
“While Orlando is recognised as the theme park capital of the world, this campaign with British Airways delves more deeply into the broader Orlando vacation experience by sharing recommendations from actual locals,” said Mark Jaronski, vice president of global communications for Visit Orlando. “With additional flights from British Airways, a campaign reaching an audience with more flexibility to travel and the continually evolving and broadening of the Orlando holiday product, there’s no better time for agents to sell Orlando.”