VisitBritain adopts innovative sound campaign to lure tourists

Sounds of Britain
Sounds of Britain

VisitBritain has come up with an innovative way of luring tourists. The sounds of some famous links to Britain such as pouring of a cup of tea, a black cab beeping and chimes of Big Ben are all being used in a new TV and interactive online advert.

‘Sounds of GREAT Britain’ is a GBP 2.5 million global film campaign, commissioned by VisitBritain has been launched across key markets of USA, Brazil, China, India, Gulf states and throughout Europe.

Joss Croft, marketing director at VisitBritain said: “We want to involve people in creating their own British experience – first online where they can become the director of their own bespoke tourism ad, and then in reality following their individual journey across Britain according to their own interests and inspirations.”

The advert’s soundtrack – Feel the Love – which pieces the audio experience together has been supplied by BRIT band, Rudimental. Traditional British sounds and activities are set against the soundtrack, representing a modern, contemporary Britain.

The advert features a whole range of landmarks, people, locations and experiences, including a Dartmouth Steam Train, sound of a Wimbledon tennis crowd, glamour of The Goring, buzz at LoveBox festival and striking medieval fortification at Caerphilly Castle.

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