W London – Leicester Square has launched a new designer-wardrobe room service, Walk Out Wardrobe.
Featuring a handpicked rail of must-have designer pieces, the service will offer all suite guests complimentary access to the season’s hottest looks. The exclusive service will run in collaboration with luxury digital dress rental destination, Girl Meets Dress.
The new personalised service offers access to the Girl Meets Dress online archive of more than 4,000 pieces from brands including Victoria Beckham, Stella McCartney, Marc Jacobs and Alexander McQueen.
To borrow a designer outfit, guests simply contact Jess Patman, the hotel’s W Insider, via the 24-hour Whatever/Whenever concierge service and the curated wardrobe will be delivered to their room along with an iPad to access the Girl Meets Dress archive.
If guests decide on a spontaneous night out, dresses can be ordered by 2pm to arrive the same day. The Girl Meets Dress personal styling service can also be pre-booked for an array of selected dresses to be waiting in the hotel room ready for when guests check-in.
The launch of the Walk Out Wardrobe guest service follows the introduction of The Vinyl Collection, the first-ever vinyl record room service. It also follows recent collaborations with leading designers such as Claire Barrow, William Tempest and Sister by Sibling, exemplifying the hotel’s passion for fashion.
Anna Bance, Co-Founder ofGirl Meets Dress said: “This partnership with W London – Leicester Square is our first-ever hotel collaboration and we can think of no better service to complete a luxury stay than offering a stunning designer dress for guests to wear when enjoying the city. We cannot wait to see W London guests stepping out in our show stopping outfits”.
The Walk Out Wardrobe service will be available to guests staying at W London from 15 July. The service is complimentary for all guests booking a suite. For all other hotel guests, prices for dress hire start from £29 with an introductory £10 off and an exclusive W London 10% discount for future orders.
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