Wanda unveils new luxury hotel brand

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Wanda Reign Wuhan
Wanda Reign Wuhan

China’s Wanda Hotels & Resorts has unveiled the first hotel in its new luxury hotel brand, Wanda Reign.

The Wanda Reign Wuhan opened its doors on 29 March 2014, marking the launch of the company’s third accommodation offering, after Wanda Realm and Wanda Vista.

The new hotel brand will offer a series of upscale in-room amenities, including customised bed linens made using New Zealand wool, interactive TVs and Hermes toiletries, plus high-end restaurants, ‘Club Reign’ lounges, ‘Gallery of Reign’ art and antique collections, and extensive conference and banqueting space.

Branded services include the ‘Imperial Welcome’, which offers Bentley airport transfers, and ‘Reign Butler’, which, according to Wanda, “combines Chinese hospitality with British butler traditions”.

And the company said the launch of the new brand forms just the latest stage in its long-term expansion plans.

“To be a leading global luxury hotel management group in China is our vision,” said Ilja Poepper, Wanda’s vice president of sales & marketing.

“Wanda Hotels & Resorts has built and managed 54 five-star hotels and expects to expand this number to 100 hotels by 2015. New Wanda Reign hotels will soon open in Shanghai, Chengdu and other international cities. We believe that the three different hotel brands of Wanda Hotels & Resorts will satisfy the needs of different guests.” he added.

Located in Wuhan’s East Lake Scenic Area, the new Wanda Reign Wuhan is spread across a total of 70,000m² of floorspace, much of which is covered with imported marble. The hotel features 413 rooms and suites, three restaurants specialising in Chinese, Japanese and French cuisine, and a top floor club lounge. There are also seven function rooms and a 1,500m² ballroom.

Along with the new Wanda Reign hotels, the company is planning to launch new Wanda Vista hotels in Dongguan, Kunming, Lanzhou, Yantai and Nanning this year, plus more than 10 additional Wanda Realm properties in second and third tier cities including Jining, Chifeng, Changzhou and Longyan.

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