Watch: Carnival Corp’s SuperBowl ad

Arnold Donald, Carnival Corporation
Arnold Donald, Carnival Corporation

Carnival Corporation kicked off its company-wide promotion during the SuperBowl last night which showcased all nine of its brands.

Using a speech from former US President John F. Kennedy the advert aims to ‘connect people to the oceans’ with the strapline ‘Come Back to the Sea’.

Hollywood director Wally Pfister (known for cinematography on Inception and The Dark Knight) was behind the camera for shooting, which took place for nine days in Barcelona including five on Regal Princess.

It is aimed at driving newcomers to take cruises as part of a new campaign launched last year.

“Our overall goal is to successfully share that cruising is not what some people think it is, and to debunk untrue common myths that keep people from taking a cruise. We want to start among those who haven’t cruised a conversation about why cruising is such a great vacation, at an exceptional value, and why cruising is an option to consider when planning a vacation,” said Arnold Donald, president and CEO of Carnival Corporation.

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