Weather and LEGO Movie boost Merlin
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Sunnier weather in northern Europe and the launch of ‘The LEGO Movie’ have helped Merlin Entertainments see 12% growth in the last three months year-on-year.
The attraction provider admitted the results were skewed by Easter’s inclusion and colder weather last year, meaning its trading is on track as predicted and expectations remain unchanged.
The LEGO release particularly helped visits to its US LEGOLAND parks and the Discovery Centres.
“The more favourable weather in Northern Europe together with strong promotional activity around ‘The LEGO Movie’ launch for our North American LEGOLAND attractions has meant a good start to the year. However the strong summer trading in 2013 will mean that like for like growth will be considerably more challenging over the coming quarters,” said Nick Varney, CEO of Merlin Entertainments. “Overall, we anticipate further strong underlying growth across the Group, as we continue to execute on our six strategic growth drivers.”
Merlin park developments
- ‘CBeebies Land’ opened at Alton Towers this month
- New ticketing trials at taking place at Thorpe Park
- Existing Q-Bot ticketing at LEGOLAND Windsor has been extended to smartphone use
- Hotel extension and openings at LEGOLAND California, Billund and Deutschland trading well
- Azteca Hotel at Chessington World of Adventures in development
- Shrek’s Far Far Away Adventure park pilot planned in London for 2015
- Madame Tussauds expanding to San Francisco, Beijing and Singapore; Dungeons opening in San Francisco and LEGOLAND Discovery Centre in Boston
- LEGOLAND Dubai under development to open next year
- LEGOLAND discussions in South Korea, China and USA
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