Westfield launches new consumer travel events
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London shopping centre group Westfield has announced it will host two consumer travel events during October half term this year.
The events will include five zones covering sun, snow, city, luxury and Great Britain & Ireland and are an extension of its other lifestyle events covering fashion, home, food and motoring.
The shopping centres are confident the products will appeal to the one million visitors that pass through each week.
“Westfield Stratford City and Westfield London are becoming known as destinations for large-scale events and are amazing platforms for brands to reach out to a new audience who are in the purchasing mind set,” said Fiona Kyle, Westfield general manager, Brand Alliance. Its travel event will take place at Westfield Stratford City between 19-21 October, followed by 26-28 October at Westfield London.