Whitbread has announced plans to begin a phased withdrawal of its operations of the Premier Inn brand in India and Southeast Asia.
This is to concentrate its international growth strategy on a number of specific markets “in order to generate sustainable returns”.
It is therefore continuing to grow its businesses in Germany and in the Middle East, where it operates a joint venture.
However, this news comes relatively soon after the company opened a hotel in Yogyakarta and debuted in Surabaya – both in May this year.
Premier Inn’s original expansion strategy also proposed new properties in Singapore and Thailand as part of a target of 50 hotels outside its home base of the UK by 2020. Costa’s UK and International growth plans are not affected by the announcement.
Alison Brittain, CEO, Whitbread said:: “In April I laid out a three-point plan to build a bigger and better Whitbread. I reiterated the strong growth prospects for Whitbread in the UK, where we have laid out bold milestones for Premier Inn and Costa and confirmed that Whitbread also has an exciting future beyond the UK.
“A key strategic theme is to focus on our strengths internationally and that means identifying those opportunities to invest our capital and management time wisely to generate the best and most sustainable returns.
“To build a successful future for Premier Inn overseas, we must focus on those markets where we can grow scale and where our brand proposition is most compelling for our customers.”