As the Isle of Wight Festival nears, Wightlink Ferries is once again aiming to put itself at the heart of the Island’s festival heritage with its #wightlive campaign.
The promotion asks fans to put themselves “centre stage” in exchange for the chance to win a pair of VIP Isle of Wight Festival and Bestival tickets for 2016, including ferry travel with Wightlink.
Festival goers will be encouraged to take photos of themselves and friends enjoying the Isle of Wight Festival and/or Bestival and share the photos on Twitter, Instagram and on Wightlink’s Facebook page. By tagging their pictures #wightlive, posters will automatically enter the competition and be added to the wightlive.co.uk gallery where viewers can vote for their favorite images. The overall winner will be chosen from the Top 10 best-ranked photos.
The 2014 campaign, run in collaboration with Visit Isle of Wight, resulted in more 2000 competition entries and a 155% increase in Wightlink’s social followers for during the campaign. The winner, Hannah Wilcox who took a picture during the Biffy Clyro set at the Isle of Wight Festival, is returning in 2015 with her Access all Festivals Pass. She has recently blogged her top festival tips on the Wightlife blog.
The success of #wightlive 2014 led to Wightlink and its PR agency Flagship Consulting winning a bronze at the Travel Marketing Awards and resulted in Wightlink being named the top transport provider in the UK for the campaign at the Social Travel Britain Awards 2015.
David Thornton, chief executive of Visit Isle of Wight, commented: “The Isle of Wight boasts a superb range of over 50 festivals including the Festival of the Sea in June and Isle of Fright in October, as well as star-studded events such as the Isle of Wight Festival and Bestival. #wightlive is the perfect way to share photos of “Festival Island” and we hope many visitors as possible are inspired to return and experience it for themselves.”