Work on products for shorter holidays, China study urges
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China travel agents should work on enhancing holiday products that focus on shorter breaks in view of the impending shortened May Day Holidays, according to a new study on online booking trends.
The study by iResearch, though focusing on the online travel, said the trends mirror their brick-and-mortar cousins. It said, the shortened “Labour Day Golden Week” will impact those operators who rely heavily on long-term holiday products, especially overseas trips.
“Their revenues will be decreased due to the adjustment,” it said.
“iResearch advises that Chinese online travel booking operators adjust their product subject, enrich short-term products to face the adjustment of the Labour Day Golden Week.”
It added that the impact next year would be mitigated by the August 2008 Olympic Games, providing operators a buffer period to work on their products.
The study, “China Online Travel Booking Research Report for Q3 2007″, also showed that the country’s online travel booking market exceeded RMB 600 million in the third quarter of this year. It was a 47 percent increase compared to the same period last year. Ctrip continued to expands its market share of revenue, reaching 57 percent while eLong’s market share dropped to 13.8 percent. iResearch said some smaller operators, like manggocity, have gained market share.
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