WTM 2016 to showcase new trends reports
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World Travel Market London 2016 will unveil an array of research in to a variety of sectors within the global travel industry when it opens its doors between Monday 7 – Wednesday 9 November.
Bespoke reports by a plethora of leading research organisations including Mintel, Euromonitor International, Neilsen, and Phocuswright will be released at the event.
The first piece of research to be unveiled is the World Travel Market Industry Report on Monday at 10.30am in the WTM International Press Centre Press Conference Room (ME580). The report polls both the global travel industry and 1,000 UK holidaymakers, and gives an insight into the conversations taking place on the WTM London exhibition floor.
Monday afternoon will see the Phocuswright Fast Track: State of European Startups take place at 12.30pm on the WTM Global Stage (AS950). The session will review Phocuswright’s latest data on start-up companies.
The following day will see the launch of WTM Global Trends Report, in association with Euromonitor International. The report includes a key trend for every geographical region of the industry alongside one for technology and global brands. The trade session takes place at the WTM Inspire Theatre – EU475 at 3pm. The press conference takes place at ME580 at 10.30am.
At 11am in South Gallery Room 15 & 16 Neilsen will exclusively reveal a report on millennial’s luxury purchases at airports.
The Lesbian, Gay, Bisexual, and Transgender travel market is estimated to be worth $200 billion. OutNow will reveal its LGBT2030 research, looking at the opportunities for the industry at 12.45pm in Platinum Suite 3.
The final day of WTM London 2016 will see two research sessions. The first NUS Insight Presents: #FOMOholidays! Driving your UK student travel strategy takes place in South Gallery Room 15 & 16 at 12.30pm. The session will discuss how to attract the market of 6.5m 16-24 year old who spend more than £3billion a year on overseas holidays.
At 2pm, Mintel presents: Impact and opportunities of Brexit on the UK travel market. The session, in Platinum Suite 1, will look at the impact of Brexit on the UK as destination and source market, while also highlighting best practice to attract Chinese travellers – the highest spenders in the world.
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