World Travel Market (WTM) will open for longer this year to celebrate its 35th holding.
The exhibition will now open at 9am on each of the four days instead of 10am and will stay open for an extra two hours in the evening on Wednesday to 8pm.
The Monday and Tuesday will close at 6pm while Thursday will end at 4pm.
WTM launched in 1980 and last year had more than 50,000 delegates signing deals of more than GBP2.2 billion.
WTM senior director, Simon Press said: “WTM 2014 will see a greater amount of business negotiated and signed than last year’s record £2.2 billion thanks to opening the event an hour earlier each day. Furthermore, we want our exhibitors to be able to share in the long successful history of WTM so are extending the opening hours on the Wednesday evening for exhibitors to host networking parties.
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